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YouTube: Illegally Tracking Children’s Data
Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers.
December 31, 2019 | Gordon, Z
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Going Beyond Student Exercises: Writing Engaging Case Studies
This paper is intended to help faculty develop cases that are more than classroom exercises.
October 21, 2019 | Andy Borchers and Karen Foust
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Beyond Redemption: The Business of Cemetery Eminent Domain
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.
October 21, 2019 | Christine Ladwig
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Global Genes: Communicating the Launch of Global Research Initiative Rare X
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.
March 12, 2019 | Cameren, G. Ginty, M., O’Rourke, J. S. (editor)
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Barnes & Noble, Inc.: Another Executive Departure. Bad Behavior or Bad Management?
On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this a
March 12, 2019 | Marchiori, D. Schiffer, M., O’Rourke, J. (editor)
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7-Eleven, Inc.: The Fine Line between Franchise Independence and Interdependence
In 2013, Immigration and Customs Enforcement raided 14 7-Eleven stores that subjected about 50 undocumented immigrants to negligent human rights violations.
March 12, 2019 | Hunt, T., Lee, C., Pekoske, C., O’Rourke, J. S. (Editor)
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In-N-Out Burger: The Perils of Political Contribution
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na
March 12, 2019 | Muldoon, M. Youdale, R. O’Rourke, J. S. (editor)
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Nike, Inc.: Believing in Colin Kaepernick, Sacrificing Brand Image?
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.
March 12, 2019 | Boyle, K. Tuddenham, M. Weathers, D. O’Rourke, J. S. (editor)
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Caterpillar Inc.: Is the Corporation Responsible for End-User Actions?
Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, i
February 15, 2018 | Bradna, T.
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Domino’s “Special” Delivery: Going Viral Through Social Media
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.
February 15, 2018 | Peeples, A.
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Groupon Goes Public: Communication Strategy and Challenges
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion.
February 15, 2018 | Frank, Jun
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Kraft Foods: Krafting the Deal for Cadbury
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover at
February 15, 2018 | Hsia, S.
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Chobani: Managing Explosive Growth, Aggressive Competition and Threats to Product Quality
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.
February 15, 2018 | Xie, Y
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Barneys New York: A Case of “Shop and Frisk”
In late 2013, Barneys New York quickly found itself amidst scandal.
February 15, 2018 | Cellante, C.
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BP and the Gulf of Mexico Oil Spill (A) and (B)
An April 20, 2010 explosion on board the Deepwater Horizon offshore oil-drilling platform killed 11 workers, injured 17 and triggered a leak that spilled more than 206 million gallons of oil over
February 15, 2018 | Marques, Dan
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BMW: The Development of Social Media Policy
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO.
February 15, 2018 | Grodecki, M.
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Jefferies Investment Bank: Responding with Transparency, (A) and (B)
Jefferies & Company, the most rapidly growing medium-sized investment bank, quickly became the focus of many ratings agencies upon the collapse of MF Global.
February 15, 2018 | Baumann, J
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AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor.
February 15, 2018 | Galbraith, B.
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Johnson & Johnson’s Recall Headaches: Facing Familiar Challenges in a New Era
On September 16, 2010, amidst a congressional inquiry into numerous product recalls over the past 15 months, Johnson & Johnson’s Chairman of the Consumer Group, Colleen Goggins, announced her
February 15, 2018 | Fonseca, M.
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Rebuilding an Icon: GM’s Return to the Public Markets
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency.
February 15, 2018 | Guttler, S.
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