26th Annual IAJBS World Forum and CJBE 22nd Annual Meeting ITESO Universidad, Tlaquepaque, Jalisco, Mexico

Call for Papers

26th Annual IAJBS World Forum and CJBE 23rd Annual Meeting

July 12 - 15, 2020
Location: ITESO Universidad, Tlaquepaque, Jalisco, Mexico


Serving the World through Innovative  and Sustainable Business models

Abstract submission deadline: February 14, 2020 
Abstract notification deadline: February 28, 2020 
Full paper deadline: May 8, 2020 
Full paper notification deadline June 8, 2020



Key question: How do Jesuit business schools contribute to the creation and development of new forms or models of doing business that are both sustainable and committed to benefiting society at large?

The planet and humanity are at serious risk if we are unable to transform the way we do business. Jesuit business schools challenge environmental depredatory and socially abusive business practices from further damaging what belongs to nature and human beings.

Father General Arturo Sosa, SJ invites us to invigorate the Jesuit commitment to the transformation of the world in local, regional, and global scopes. Working collaboratively and in solidarity, Jesuit business schools can “together find a way to go beyond what we normally achieve in our local societies to have the best possible impact on our world regionally and globally.” (Sosa, 2018).

One way to respond to this urgent call is to collaborate with the global search for new forms of doing business that are both sustainable and socially committed. “When the university is conceived as a project of social transformation, it moves towards the margins of human history, where it finds those who are discarded by the dominant structures and powers. It is a university that opens its doors and windows to the margins of society. Alongside them, there comes a new breath of life that makes the efforts of social transformation a source of life and fulfillment.” (Sosa, 2018).

How do Jesuit business schools contribute to the creation and development of new forms or models of doing business that are both sustainable and committed to benefiting society at large? This is the central question of the 26th IAJBS World Forum at ITESO University. The academic forum is organized in cooperation with other universities that belong to the Jesuit University System (SUJ) in Mexico: Universidad Iberoamericana Mexico City, Universidad Iberoamericana Puebla, Universidad Iberoamericana Leon, Universidad Iberoamericana Torreon, Universidad Iberoamericana Tijuana, Instituto Superior Intercultural Ayuuk-Mixe-Oaxaca and Tecnológico Universitario del Valle de Chalco.

Central theme: Serving the World through Innovative and Sustainable Business Models. We call for papers presenting empirical research results, case studies, business practices, and pedagogical knowledge that relate to these general interests. The sub-themes and the topics are:

Alternative Marketing

a). Responsible consumption:

Many of the leading social problems the world faces relate to people’s behavior (e.g., wastewater, diseases related to nutrition and lifestyle, racism). Social marketing strategies offer alternatives to solve these problems. The identification of beliefs, perceptions, and attitudes are critical components in the design of strategies for changing behaviors to be healthier and more sustainable. How efficient have social marketing programs been in changing behaviors?

b). Fair Trade:

Marketing strategies evolved and adapted to changes in the environment (technological, ecological, and social). Therefore, new paradigms have emerged in the configuration of the marketing mix. Which alternative commerce business models are both innovative and sustainable? Where are they heading?

Sustainable Enterprise

a). Firm innovation:

Major topics in this area include strategic management of technology; innovation processes; innovation diffusion and development, implementation and technology use; technology development trajectories; intellectual capital. Organizational processes by which technically oriented activities are integrated into organizations; product development strategies; technical project management; behaviors and characteristics of technical professionals; technological forecasting and policies; information technology; impacts of new technologies on organizational forms; electronic commerce.

b). Social innovation:

Community psychology; creativity research; social and societal challenges; local development; frugal innovation; B-corporation; social innovation business models; fundraising; solidarity economy; cooperatives; social responsibility of agents; social market economy; impact evaluation; social and behavioral change; Sustainable Development Goals; social innovation tools and techniques.

c). Entrepreneurship ecosystem:

The actors, actions, resources, environmental influences, and outcomes associated with the emergence of entrepreneurial opportunities and new economic activities in multiple organizational contexts.

d). Social and sustainable entrepreneurship:

The relationship between social entrepreneurship and sustainable development through typologies of different types of entrepreneurship, among which are: ecological entrepreneurship, social entrepreneurship, sustainable entrepreneurship, and institutional entrepreneurship. It includes models and experiences to design and operate an organization that prioritizes a sustainable development orientation beyond financial goals.

e). Sustainable tourism and regenerative business:

Experiences and proposals of sustainable tourism and regenerative businesses with theoretical and practical approaches; the discovery of redesigned opportunities under the sustainable or regenerative approach in the tourism industry; rural tourism and natural heritage.

Social Economy

a). Growth and distribution:

The predominant logic in the economy focuses on efficiency, competitiveness, and productivity. However, there has been an accelerated accentuation of distributive polarization and social deterioration. How do business face polarization while simultaneously improving efficiency?

b). Recession and economic cycles:

Financial entities refer to recessive growth expectations globally, without an agreement on timing, extent, or depth of its impacts. What do we know about it?

c). Fourth industrial revolution and work:

The fourth industrial revolution and the digital revolution is generating significant changes not only in the economies but also in the social organization as a whole. It is necessary to deepen knowledge about its different areas of impact, especially in social matters and human coexistence. What is the future of work in this transformation?

d). Environment and economic expansion:

Is the search for an infinite economic growth compatible in the context of a finite planet?

Leadership and People Flourishing at Organizations

a). Leadership:

Values-based leadership models and case studies; transformational leadership; authentic leadership; servant leadership; humble leadership; appreciative inquiry.

b). Leadership education:

Leadership education of students in Jesuit Business Schools for the development of values based management skills. It includes educational strategies involving learning in businesses, nonprofits, and other organizations.

c). Organizational innovation and healthy work environments:

Organizational innovation and new strategies for the design of healthy, secure, and emotionally balanced workplaces that contribute to people’s well-being, creativity, and productivity.

d). Workers’ labor rights:

Compliance of organizations with fundamental worker’s rights and international labor standards. Promotion of equality and prevention of discrimination, the advancement of social justice, and decent work.


International Business & Multiculturalism

a). Business and multiculturalism:

One of the significant challenges for international entrepreneurship lies in the lack of skills for interaction with other cultures. The integration of multiculturalism and cultural competence provides solutions and creative proposals that allow producers and services to adapt to other cultural environments different from their own. The complex global scenario of current trade relations between different economic blocks and interconnected regions makes it necessary to develop new skills and professional abilities. Cultural intelligence is considered a key element to be developed by professionals and organizations linked to the international scene.

b). International entrepreneurship:

Entrepreneurship as a form of development and generation of wealth, both for the country and the organization, based on the theoretical foundations of international trade, practical knowledge of export mechanics, and the profile of the entrepreneur.

c). Supply chain and logistics management:

Operational excellence is a requirement for any organization delivering goods and services. This is particularly important for social initiatives where scarcity of resources is the norm. Supply chain and logistics management include several methods and techniques applicable to businesses around the world that improve social efforts, maximize their reach, and reduce their operation cost.

Financing a Better World

a). Financial innovation:

Using financial instruments to improve quality of life such as electronic banking, microinsurance, financial cooperatives, and savings banks.

b). Measuring financial sustainability:

Challenges in measuring the social and economic impact of social initiatives or socially desired projects. Tensions are arising among economic return, financial viability, and socially desired outcomes.

c). Financial sustainability:

Challenges in financing social projects such as financing strategies, crowdfunding, NGO’s financing, government-sponsored initiatives, and community sponsored initiatives.


General Submission Guidelines:

• Submissions should be in Spanish and English, single-spaced, 12-point font, Microsoft Word fi le format.

• Abstracts should not exceed 500 words.

• Full papers should not exceed 7000 words.

• A full paper must be submitted either at the time of the abstract submission or after the abstract is accepted by the conference but no later than May 8, 2020 deadline.

• At least one author of the accepted paper must attend and present at the conference.

• We will use a double-blind review process. The author's name(s) and information should not appear anywhere in the abstract, full paper, and document properties.
• Submit your abstracts here


Abstract Guidelines:

• The abstract should discuss the importance of the topic, and explain the method, data, and data source used for the study when applicable. It is also helpful to state stages of the research and preliminary results.

• Do not include references or links in the abstract.

• Additional tables and figures may be submitted as a file attachment with the abstract submission.

• Notification of abstract acceptance will be sent out on a rolling basis please check the Paper Submission Information for further guidance. All full papers of accepted abstracts are eligible for presentation at the conference.