The National Football League: “Who Gets to Take a Knee?”
Beginning the 2016 NFL preseason, 49ers’ quarterback, Colin Kaepernick, did not stand for the national anthem. In opposition of social injustices and systematic oppression, the one-kneed gesture grew to a larger protest of the national anthem. The NFL and commissioner Goodell ponder the proper stance, balancing patriotism and as social justice. 10 pp. (A) Case; 5 pp. (B) Case. Case #18-04. (2018)
- To demonstrate how individual opinion can attract national attention, potentially harming an organization’s brand and public image.
- To begin discussion around the idea that various stakeholder groups often react in dramatically different ways, depending on their interests, values and perspectives.
- To demonstrate the ways in which corporate values, as exemplified by corporate behavior, can both stoke tensions and build community pride, depending on stakeholder interests.
- To illustrate the notion advanced by Arthur W. Page that “In a democratic country, every business begins by public approval and continues by public permission.”