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Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
The Atlantic Coast Conference (ACC) faced a crisis.
This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
After several years as a sales representative, Todd was promoted to zone sales manager.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
In this decision case, the CEO of an insurance company located in the European Union is faced with a dilemma related to a breach of confidentiality on the part of a senior manager.
Daren Young, CEO of DRYCO, a family owned paving construction and maintenance (PCM) firm, faced several crises at DRYCO but he worked hard to make the firm profitable.
The Society for Case Research held a preconference workshop to help authors improve their case research skills.
In this article, we review the challenges to the current economic system and then proceed by presenting two competing paradigms—the economistic and humanistic paradigms of business.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so.
Mike Peters, a professor at Rocky Mountain State University (RMSU), had been asked to serve as the chair of a selection committee to fill the position of Human Resource Partner.
Dr. Cara Peters, Associate Editor of Journal for Case Studies, has a long-time friend from graduate school who used to be an active member of the Society for Case Research.
This is the full preview of the Journal of Critical Incidents - Volume 6 (Fall 2013). Individual cases with the associated teaching notes can be found by searching the case title.