What Makes a Great Case

Karen Foust, Tulane University, Cara Peters, Winthrop University, Leigh W. Cellucci, East Carolina University, Kayla Ford, East Carolina University
November 1, 2014
North America
Accounting & Finance, Economics, Entrepreneurship, Ethics & Social Justice, Human Resources & Organizational Behavior, Information Systems, Marketing & Sales, Operations, Strategy & General Management
8 pages
case research, case teaching, case writing, Journal of Case Studies
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As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are not easily answered, and there is no "one size fits all" answer.

Many times our teaching responsibilities may lead us to a topic for a case. If we are teaching in an area with few cases available for classroom use, we have a prime opportunity to fill the void. If our teaching schedule allows the time, this can be the impetus to not only develop the case and teaching note, but also to class test it immediately and refine it accordingly before taking it further.