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AT&T: Lending Your Image and Likeness to an Ad Campaign
Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.
August 6, 2024 | Fridley, G.
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Cryptocurrency: Bitcoin Mining and Environmental Concerns
This case explores the challenges and controversies surrounding the energy-intensive process of cryptocurrency mining and its adverse environmental effects.
August 6, 2024 | Dinkins, C.
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Madison Square Garden Entertainment: Facial Recognition and Privacy Rights
James Dolan, chairman and chief executive of Madison Square Garden Entertainment has attracted notoriety by preventing lawyers engaged in litigation against his company from coming into MSG, Radi
August 6, 2024 | Navarro, F.
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The Wendy’s Company: Fast Food and Dynamic Pricing
QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo
August 6, 2024 | Brown, J.
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Target Corporation: Pride Merchandise and Consumer Reaction
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
December 11, 2023 | Bao, L.
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Adidas AG: Kanye West and Corporate Brand Ambassadors
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
December 11, 2023 | Carmolingo, T.
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Uber Technologies, Inc.: Surge Pricing and Consumer Reaction
Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.
December 6, 2023 | Tonongbe, G.
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Anheuser-Busch InBev: Dylan Mulvaney and the World of Influencers
This case examines the interaction of corporate communication, brand influencers, and social media.
December 6, 2023 | Brady, B.
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Microsoft Corporation: OpenAI and ChatGPT in the Workplace
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and
December 1, 2023 | Chauhan, V.
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Norfolk Southern Railway: A Disastrous Train Derailment in East Palestine, Ohio
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.
December 1, 2023 | Coil, I.
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Live National Entertainment: Music Industry Dominance and the Taylor Swift Ticket Debacle
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
December 1, 2023 | DeLaMater, W.
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Dollar General Corporation: Brand Image, Food Deserts, and Growth
This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.
December 1, 2023 | Chan, R.
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Airbnb: Responding to Accusations of Racism in the Hospitality Industry
Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts an
January 15, 2023 | Nellie Berndt
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Amazon LLC: Who Is Liable for Third-Party Vendors in the Supply Chain?
Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform
January 15, 2023 | Elizabeth Horan
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Apple, Inc.: AirTags and Unwarranted Surveillance
With the 2021 commercialization of Apple’s AirTags, stalking has never been easier. Victims have found AirTags on their vehicles, clothing, and accessories, tracking their location.
January 15, 2023 | Alvarado, E
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Better.com: Firing 900 Employees on a Zoom Call
A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
January 15, 2023 | Julia Flaga
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Blackrock, Inc.: Is ESG Investment a Defensible Strategy?
ESG investing has created controversy in the investment world and some states are banning it. Texas took a stance against ESG investing by boycotting 10 financial firms that it believes are&
January 15, 2023 | Brennan Dilts
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Facebook and Cambridge Analytica: An Unholy Alliance
The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a po
January 15, 2023 | Mitchell Matara
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Moderna, Inc.: Protecting Against Corporate Espionage
Moderna, Inc.: Protecting Against Corporate Espionage Gray, J.; Turner, K.; Mather, K.; O’Rourke, J. S.
January 15, 2023 | Joe Gray
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Ring: Innovative Security Device or a Threat to Privacy?
Amazon’s smart doorbell company, Ring, has received attention in the media for releasing video and audio footage to law enforcement from customers’ cameras without permission.
January 15, 2023 | Megan Lulley
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