Case Study

Microsoft Corporation: OpenAI and ChatGPT in the Workplace

Chauhan, V., Hough, P., Lomeli, J., O’Rourke, J. S. (editor)
December 1, 2023
North America
Ethics & Social Justice, Information Systems
16 pages
Microsoft Corporation, OpenAI, ChatGPT, Generative Pre-Trained Transformers, artificial intelligence, Discriminative Fine-Tuning, Disinformation, Hallucinations, AI Algorithms
Student Price: 
$4.00 (€3.69)
Average rating: 

This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and future products. The case examines the actions of Microsoft’s competitors in the AI space and the regulatory environment, highlighting the importance of AI development in the 21st century. 16 pp. Case # 23-04 (2023)

Learning Outcomes: 

Some of the potential teaching objectives of the case study should include:

1. Understanding the development and capabilities of language models: ChatGPT is a large language model trained by OpenAI, and studying its development and capabilities can
provide insights into the field of natural language processing and the potential applications of language models.
2. Analyzing the ethical considerations of AI and language models: As an AI-based system, ChatGPT raises important ethical considerations, such as bias, privacy, and
accountability. The case study explores these issues and helps students develop a better understanding of the ethical challenges of AI.
3. Understanding the potential applications of language models: ChatGPT has been used in a wide range of applications, from language translation to chatbots. The case study dives into these applications and helps students understand the potential benefits and limitations of using language models in different contexts.

The case study provides a valuable opportunity for students to explore the field of natural language processing and the applications of AI in different contexts, as well as develop critical thinking and problem-solving skills.

Student Outcomes:

After reading and analyzing the case study, students should have a deeper understanding of how
the uber popular ChatGPT software was created, its ethical issues, and the role it will play in
society. Students should be able to answer the discussion questions and have meaningful debates
on what is the optimal answer to the questions.