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Case Study
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Facebook and Cambridge Analytica: An Unholy Alliance

Mitchell Matara, Guillermo De La Rose, Peter Conklin, James S. O’Rourke
January 15, 2023
SKU:
BUS-008897
Region: 
North America
Topic: 
Ethics & Social Justice, Operations
Length: 
11 pages
Keywords: 
Private Data, Terms of Service, Facebook Ethics, Political Profiling
Student Price: 
$4.00 (€3.66)
Average rating: 
0

The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting firm showed that Cambridge Analytica used the private data to create psychographic profiles of American voters and deliver pro-Donald Trump promotional materials to them online. Not only are Facebook users outraged, but regulators in both the US and UK are exploring options to restrain the social network.