Components
Facebook and Cambridge Analytica: An Unholy Alliance
Mitchell Matara, Guillermo De La Rose, Peter Conklin, James S. O’Rourke
January 15, 2023
SKU:
BUS-008897 Region:
North America
Topic:
Ethics & Social Justice, Operations
Length:
11 pages
Keywords:
Private Data, Terms of Service, Facebook Ethics, Political Profiling
Copyrighted by:
Eugene D. Fanning Center for Business Communication
Student Price:
$4.00 (€3.7)
Average rating:
0
The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting firm showed that Cambridge Analytica used the private data to create psychographic profiles of American voters and deliver pro-Donald Trump promotional materials to them online. Not only are Facebook users outraged, but regulators in both the US and UK are exploring options to restrain the social network.