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Case Study
Powerpoint

Apple, Inc.: AirTags and Unwarranted Surveillance

Alvarado, E, Mpondi, M, Seida, M, James S. O’Rourke
January 15, 2023
SKU:
BUS-008900
Region: 
North America
Topic: 
Ethics & Social Justice, Strategy & General Management
Length: 
12 pages
Keywords: 
Apple, AirTags, Tracking, stalking, foreseeability
Copyrighted by: 
Eugene D. Fanning Center for Business Communication
Student Price: 
$4.00 (€3.74)
Average rating: 
0

With the 2021 commercialization of Apple’s AirTags, stalking has never been easier. Victims have found AirTags on their vehicles, clothing, and accessories, tracking their location. Apple is forced to reconcile its innovative and growth strategy with public outcry of stalking victims and legal implications over unwanted surveillance and reasonable foreseeability.