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  • Accounting & Finance (9)
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The National Collegiate Athletic Association: Is “One and Done” Both Legal and Moral?
Since 2005, the nation’s top-ranked high school basketball prospects (and future NBA players) have been forced to delay their NBA draft declarations by one year.
December 31, 2019 | Kase, M.; Nolan, C.; and J.S. O’Rourke (Editor)
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The National Football League: “Who Gets to Take a Knee?”
Beginning the 2016 NFL preseason, 49ers’ quarterback, Colin Kaepernick, did not stand for the national anthem.
December 31, 2019 | Bradley, K.; Morcio, M.; Sims, A.; and McKendree, A. (editor)
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The United States Olympic Committee: Protecting Their Girls or The Gold?
Larry Nassar’s conviction of first-degree sexual misconduct with young girls in USA Gymnastics raised important questions about the efforts of the USOC and affiliated organizations to keep their
December 31, 2019 | Levy, Erica; Wellen, R.; and McKendree, A. (editor)
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Walgreens Boots Alliance, Inc.: Retail Trade in Unregulated Dietary Supplements
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements.
December 31, 2019 | Ludwig, C.
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YouTube: Illegally Tracking Children’s Data
Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers.
December 31, 2019 | Gordon, Z
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Global Genes: Communicating the Launch of Global Research Initiative Rare X
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.
March 12, 2019 | Cameren, G. Ginty, M., O’Rourke, J. S. (editor)
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Barnes & Noble, Inc.: Another Executive Departure. Bad Behavior or Bad Management?
On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this a
March 12, 2019 | Marchiori, D. Schiffer, M., O’Rourke, J. (editor)
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7-Eleven, Inc.: The Fine Line between Franchise Independence and Interdependence
In 2013, Immigration and Customs Enforcement raided 14 7-Eleven stores that subjected about 50 undocumented immigrants to negligent human rights violations.
March 12, 2019 | Hunt, T., Lee, C., Pekoske, C., O’Rourke, J. S. (Editor)
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In-N-Out Burger: The Perils of Political Contribution
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na
March 12, 2019 | Muldoon, M. Youdale, R. O’Rourke, J. S. (editor)
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Nike, Inc.: Believing in Colin Kaepernick, Sacrificing Brand Image?
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.
March 12, 2019 | Boyle, K. Tuddenham, M. Weathers, D. O’Rourke, J. S. (editor)
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Caterpillar Inc.: Is the Corporation Responsible for End-User Actions?
Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, i
February 15, 2018 | Bradna, T.
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Domino’s “Special” Delivery: Going Viral Through Social Media
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.
February 15, 2018 | Peeples, A.
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Groupon Goes Public: Communication Strategy and Challenges
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion.
February 15, 2018 | Frank, Jun
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Kraft Foods: Krafting the Deal for Cadbury
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover at
February 15, 2018 | Hsia, S.
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Chobani: Managing Explosive Growth, Aggressive Competition and Threats to Product Quality
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.
February 15, 2018 | Xie, Y
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Barneys New York: A Case of “Shop and Frisk”
In late 2013, Barneys New York quickly found itself amidst scandal.
February 15, 2018 | Cellante, C.
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BP and the Gulf of Mexico Oil Spill (A) and (B)
An April 20, 2010 explosion on board the Deepwater Horizon offshore oil-drilling platform killed 11 workers, injured 17 and triggered a leak that spilled more than 206 million gallons of oil over
February 15, 2018 | Marques, Dan
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BMW: The Development of Social Media Policy
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO.
February 15, 2018 | Grodecki, M.
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Jefferies Investment Bank: Responding with Transparency, (A) and (B)
Jefferies & Company, the most rapidly growing medium-sized investment bank, quickly became the focus of many ratings agencies upon the collapse of MF Global.
February 15, 2018 | Baumann, J
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AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor.
February 15, 2018 | Galbraith, B.
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