AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor. In pursuit of a merger with T-Mobile, AT&T ends up fighting allegations of uncompetitive practices and antitrust litigation from the U.S. Department of Justice. AT&T now looks for a strategy to promote the efficiencies of the deal and gain regulatory approval.
- To highlight communication issues in the context of legal action and reaction;
- To illustrate the communication issues involved in mergers and acquisitions in highly competitive industries;
- To demonstrate the difficulties of trying to alter business plans;
- To show the difficulties in aligning endemic corporate value and value to consumers.