Part A
Part B

AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)

Galbraith, B., Hoye, M., and O’Rourke, J. S. (Editor)
February 15, 2018
North America
Strategy & General Management
16 pages
telecommunications, Competitive Advantage, megrer, uncompetitive advantage, antitrust litigation
Student Price: 
$4.00 (€3.82)
Average rating: 

The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor. In pursuit of a merger with T-Mobile, AT&T ends up fighting allegations of uncompetitive practices and antitrust litigation from the U.S. Department of Justice. AT&T now looks for a strategy to promote the efficiencies of the deal and gain regulatory approval.

Learning Outcomes: 
  1. To highlight communication issues in the context of legal action and reaction;
  2. To illustrate the communication issues involved in mergers and acquisitions in highly competitive industries;
  3. To demonstrate the difficulties of trying to alter business plans;
  4. To show the difficulties in aligning endemic corporate value and value to consumers.