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A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
Destiny or Fate: The GJCS and SCR Perfect Fit
Stellern, M. Rockhurst University
Joseph, J, Lemoyne College
Craig Davis, Ohio University
The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
In this paper, we share learnings from a decade-long experiment in developing a bridge course that integrates a theological perspective into business education at a Catholic University.
This is the full preview of the Journal of Case Studies - Volume 40, Issue 1. Individual cases with the associated teaching notes can be found by searching the case title.
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives.
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.
This is the full preview of the Journal of Case Studies - Volume 39, Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb
Ryan had just moved from Southern California to Kansas and was settling in for his first real winter.