Case Study

ALDO, the COVID-19 pandemic, and supply chain disruptions

Nada Elnahla, Maynooth University, Narmin Tartila Banu, Carleton University, Leighann C. Neilson, Carleton University
December 1, 2022
North America
Operations, Marketing & Sales
3 pages
footwear, COVID-19 pandemic, ALDO, marketing, supply chain, supply chain resilience, Porter's Five Forces Model, pestel framework, retail
Student Price: 
$4.00 (€3.68)
Average rating: 

This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories. The first wave of the COVID-19 pandemic, roughly between February and August 2020, had a devastating impact on the footwear industry and its supply chain. To survive at a challenging time for the retail industry, ALDO needed to exit from its restructuring process, encourage customers to shop, gain market share, and attract a younger target demographic. Students are asked how ALDO could emerge stronger and pursue growth.

Learning Outcomes: 

In analyzing this critical incident, students should be able to:

1. Identify and examine the impact of supply chain disruptions in a highly competitive industry—footwear retail.

2. Analyze the situation within the footwear industry during a crisis such as the COVID-19 pandemic by applying the PESTEL framework

3. Analyze the situation within the footwear industry during a crisis such as the COVID-19 pandemic by applying Porter’s Five Forces Model.