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How Did this Decision Become Mine?
Heidi, an MBA student who is only a couple of weeks into her new job as City Treasurer, was asked to be on the city’s negotiation team that would negotiate the new contract with the local firefig
May 1, 2018 | Holly J. Powell, Idaho State University
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New Balance: Fanning a Video Firestorm
In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential e
May 1, 2018 | Emily C. Poulton, Queens University of Charlotte
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PinnacleJobs.com: To Sell or Not to Sell
PinnacleJobs.com has been an active website providing a focal point for northern California job position postings.
May 1, 2018 | Paul McGurr, Fort Lewis College
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The Miami Dolphins’ Offended Lineman: Richie Incognito vs Jonathan Martin
On October 28, 2013, offensive lineman Jonathan Martin went missing from the Miami Dolphins training facility after being the subject of a prank in the cafeteria at dinnertime.
May 1, 2018 | Zachary A. Lloyd, Ohio University
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To Expand or Not: Strategic and Cultural Concerns in a Family Business
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve custom
May 1, 2018 | Tyler Burch, Idaho State University
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Caterpillar Inc.: Is the Corporation Responsible for End-User Actions?
Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, i
February 15, 2018 | Bradna, T.
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Domino’s “Special” Delivery: Going Viral Through Social Media
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.
February 15, 2018 | Peeples, A.
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Groupon Goes Public: Communication Strategy and Challenges
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion.
February 15, 2018 | Frank, Jun
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Kraft Foods: Krafting the Deal for Cadbury
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover at
February 15, 2018 | Hsia, S.
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Chobani: Managing Explosive Growth, Aggressive Competition and Threats to Product Quality
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.
February 15, 2018 | Xie, Y
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Barneys New York: A Case of “Shop and Frisk”
In late 2013, Barneys New York quickly found itself amidst scandal.
February 15, 2018 | Cellante, C.
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BP and the Gulf of Mexico Oil Spill (A) and (B)
An April 20, 2010 explosion on board the Deepwater Horizon offshore oil-drilling platform killed 11 workers, injured 17 and triggered a leak that spilled more than 206 million gallons of oil over
February 15, 2018 | Marques, Dan
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BMW: The Development of Social Media Policy
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO.
February 15, 2018 | Grodecki, M.
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Jefferies Investment Bank: Responding with Transparency, (A) and (B)
Jefferies & Company, the most rapidly growing medium-sized investment bank, quickly became the focus of many ratings agencies upon the collapse of MF Global.
February 15, 2018 | Baumann, J
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AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor.
February 15, 2018 | Galbraith, B.
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Johnson & Johnson’s Recall Headaches: Facing Familiar Challenges in a New Era
On September 16, 2010, amidst a congressional inquiry into numerous product recalls over the past 15 months, Johnson & Johnson’s Chairman of the Consumer Group, Colleen Goggins, announced her
February 15, 2018 | Fonseca, M.
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Rebuilding an Icon: GM’s Return to the Public Markets
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency.
February 15, 2018 | Guttler, S.
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Cable News Network: CNN Apologizes to the Chinese People
On April 9, 2008, Jack Cafferty made comments concerning the United States’ relationship with China.
February 15, 2018 | Doi, T.
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The Boeing Company: Take Off Delays for the 787 Dreamliner
This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers.
February 15, 2018 | Adair, Justin F.
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BP: Responding to Public Pressure
British Petroleum (BP) applied for a permit in 2006 to expand its Indiana refinery and increase its discharge of ammonia and suspended solids into Lake Michigan.
February 15, 2018 | Couchman, K.
View Details

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