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Hewlett-Packard Company: The Departure of Mark Hurd (B)
After Mark Hurd steps down as CEO at Hewlett-Packard, Oracle hires him as co-president, as well as a member of their Board of Directors.
February 12, 2018 | Martin, K.
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Google’s New Strategy in China: Principled Philosophy or Business Savvy?
On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese government’s demands for limited censorship of Internet se
February 12, 2018 | Hayes, R.
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Facebook: The Evolution of Privacy?
On December 1st, 2009, Facebook CEO Mark Zuckerberg announced sweeping changes to the site’s privacy controls.
February 12, 2018 | Desharnais, Y.
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The Walt Disney Company: Disney’s California Adventure
Disney’s California Adventure was part of an effort to increase traffic to the Disneyland Resort in Anaheim, and incentivize visitors to extend their vacations.
February 12, 2018 | Arellano, F.
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DHL: Closing Operations in the United States
On November 10, 2008, DHL announced that it would shut down the operations of its domestic shipping services in the United States. DHL must now communicate to its U.S.
February 12, 2018 | Herrman, R.
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Carat USA: An E-mail Gaffe and Reputational Furor
As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via e-mail.
February 12, 2018 | Husack, D.
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Dell Inc.: Managing Reputation in the Blogosphere
After deeming Dell’s customer service unsatisfactory, Jeff Jarvis, a well-known blogger, posted an extremely critical open letter to the company’s CEO.
February 12, 2018 | Provenzano, N.
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Motorola, Inc: Smartphones and the Android OS
Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation.
February 12, 2018 | Anderson, S.
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Nestlé Purina PetCare: Your Pet, Our Poison
The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms’ reputations for safety
February 12, 2018 | Exten, L.
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ABN AMRO: Activist Shareholders Among the Hedges
On February 20, 2007, The Children’s Investment Fund sent a letter to the board of Dutch bank ABN AMRO stating strong requests with regard to the future of the company.
February 12, 2018 | Maduro, L.
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Facebook Beacon: Cool Feature or an Invasion of Privacy?
In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends.
February 12, 2018 | Borchers, B.
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FutureGen: The Case for Environmentally-Friendly Coal
The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy.
February 12, 2018 | Hinckley, Jennifer E.
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Google Street View: Overstepping the Boundaries of Privacy and Security
Street View is a new Google application giving 360 degree panoramic views of select U.S. cities. The media and Google users have voiced concerns about the images displayed on Street View.
February 12, 2018 | Faillo, M.
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Xerox Corporation: Developing a New Image
After an extensive study, Xerox decided to undergo a rebranding.
February 12, 2018 | Cooper, Sharita L.
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Schering-Plough and Concerns about Vytorin®
Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck.
February 12, 2018 | Bhagwangar Dhanishtha Kika
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Mattel, Inc.: Lead Contamination in Chinese-Manufactured Toys
In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China.
February 12, 2018 | Vahrenwald, J. and O’Rourke, J. S. (Editor)
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Macy’s Inc.: Redrafting the Brand Architecture
Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.
February 12, 2018 | Lamb, Amanda M.
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Johnson & Johnson vs. the American Red Cross
In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol.
February 12, 2018 | Galano, J.
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Netflix, Inc: Risks of a New Business Model
After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position.
February 2, 2018 | Allen, D.
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Credit Suisse Group AG: Trading in Dark Pools and Misleading Investors
Under the increasing regulation environment pushed by the SEC toward dark pools, Credit Suisse’s two dark pools, Crossfinder and Light Pool, were charged fines of $84.3 million in total.
February 2, 2018 | Sun, J.
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