The San Francisco Zoo: When Exhibits Attack
Pinnick, S., Pisani, L., and O’Rourke, J. S. (Editor)
February 15, 2018
Strategy & General Management
crisis, Public Relations, management, safety requirements, effective controls
On December 25, 2007, a tiger managed to escape its enclosure at the San Francisco Zoo and attack zoo visitors, killing one and injuring two others, before it was shot and killed by police officers. Management must decide how to address the public after the crisis. Beyond this, they must ensure that they meet proper safety requirements and have effective controls in place to handle crises. Also, they must deal with the injured persons.