Case To Sell or Not to Sell

Paul McGurr, Fort Lewis College, Rick Mull, Fort Lewis College
May 1, 2018
North America
Accounting & Finance, Entrepreneurship
6 pages
small business, valuation, cash flow analysis, capital budgeting
Student Price: 
$4.00 (€3.7)
Average rating: 
0 has been an active website providing a focal point for northern California job position postings. Currently affiliated with a major television station in Sacramento, has developed a significant market exposure and is enjoying stable cash flow from its operations. The business model employed by provides a single focal point of information regarding positions available in northern California via the internet. Fees are charged only to employers posting positions at the website, individual resume postings are free. Information is then gathered by the website owner concerning the number and geographical distributions of “visitors” at the website. The fee structure charged employers is variable, and based on an assortment of different filtering, information gathering and consolidation, and listing maintenance services provided by A radically shifting industry structure has caused the owner of to seriously contemplate selling the enterprise and to develop a formal set of strategic options. This paper is a case study of this business situation.

Learning Outcomes: 
  1. Identify and describe strategic options for PinnacleJobs.
  2. Explain Discounted Cash Flow analysis, capitalization rates and free cash flow.
  3. Estimate the cash flows for a business.
  4. Use Discounted Cash Flow analysis to estimate the value of a business.
  5. Evaluate both financial analysis and strategic options to make a recommendation.

Application: This case is most appropriate for undergraduate advanced finance or entrepreneurial finance classes. Students working on this case should have had a previous background in calculating NPV. Not required, but useful, is an additional background in capital budgeting and free cash flow estimation.