McDonald’s Corporation Social Media: McDonald’s Is Lovin’ It

Authors
Idzik, K., Shaban, O., Pletcher, L., and O'Rourke, J. S. (Editor)
Region
North America
Topic
Strategy & General Management
Marketing & Sales
Length
9 pages
Keywords
social media
Promotion
promotional product
Product
position
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

McDonald’s is preparing for a nationwide launch of oatmeal and simultaneously ramping up its use of social media to promote the product. The company continues to face criticism for contributing to America’s obesity problem. How can McDonald’s position itself, through social media and healthy products, to counteract this belief?