Kaplan University: The Business of Education

Authors
Groppa, K, Turley, C., and O'Rourke, J.S. (Editor)
Region
North America
Topic
Strategy & General Management
Ethics & Social Justice
Length
9 pages
Keywords
for-profit
reputational crisis
reputation management
company communication
defending
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices. The school educates an underserved demographic but was challenged with media attacks and whistle blower lawsuits. The Washington Post was accused of compromising its ethics in defending Kaplan University. As Kaplan’s reputational crisis continues to slowly unfold, how should the company communicate, and how can it prepare for future challenges?