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Kaplan University: The Business of Education

Groppa, K, Turley, C., and O’Rourke, J.S. (Editor)
February 12, 2018
SKU:
BUS-004084
Region: 
North America
Topic: 
Strategy & General Management, Ethics & Social Justice
Length: 
9 pages
Keywords: 
for-profit, reputational crisis, reputation management, company communication, defending
Copyrighted by: 
Notre Dame
Student Price: 
$4.00 (€3.75)
Average rating: 
0

Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices. The school educates an underserved demographic but was challenged with media attacks and whistle blower lawsuits. The Washington Post was accused of compromising its ethics in defending Kaplan University. As Kaplan’s reputational crisis continues to slowly unfold, how should the company communicate, and how can it prepare for future challenges?