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The pedagogical approach known as the Classroom as Organization (CAO) embodies anexperiential learning methodology wherein students actively participate in an organizational

Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.

QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo

What do Arianna Huffington (Huffington Post media mogul),  George Schultz (former US Secretary of State and businessman),  Sara Blakely (Spanx founder), 

As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.

This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.

Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.

This case examines the interaction of corporate communication, brand influencers, and social media.

This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and

A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.

Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa

This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.

Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.

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Throughout the 20th century, federally subsidized superhighways and mortgage loan programs financed the flight of White residents out of industrial cities like Baltimore and into sprawling new su

How do you change a large, hierarchical organization from within?

The LMU College of Business Administration aims to “advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community.” This

This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.

This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.

Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts an