Components
Introduction to statistics in Marketing using the SDGs
October 4, 2023
SKU:
BUS-009605 Region:
North America
Topic:
Marketing & Sales
Length:
14 pages
Keywords:
Sustainable Development Goals, descriptive statistics, survey data, Marketing Analytics, sustainability, Social Justice
Student Price:
Free
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
Topics covered include:
- Descriptive statistics
- Frequency analysis
- Cross tabulation (chi-squared test)
- Paired t-test
- Independent t-test
- One-way ANOVA
- Correlation
- Simple linear regression
- Multiple linear regression