PLS-SEM statistics with SmartPLS 4
Dr. Nicolas Lorgnier, Dr. Ashley Stadler Blank
October 3, 2023
Marketing & Sales
Sustainable Development Goals, Marketing Research, Marketing Analytics, sustainability, Social Justice, Consumer Perception
Videos illustrating the statistical methods (partial least square structural equation modeling - PLS-SEM) used in the article to assess the validity and reliability of two scales measuring the SDGs.
Topics covered include:
Assessment of measurement models in PLS-SEM:
- First-order reflective constructs,
- First and second-order formative constructs,
Assessment of structural models in PLS-SEM:
- Basic assessments of structural models,
- Multi-group moderation,
- Multiple mediations,
- Importance-performance map analysis in PLS-SEM.