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This case study discusses the modes of entry for a small boutique owner in a small Midwest community.
We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.
Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.
The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).
Working in a patriarchal society where girls are considered lower in status and have little or no opportunity to be educated, the Kakenya’s Dream Foundation faces an obstacle to providing educati
No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.
PinnacleJobs.com has been an active website providing a focal point for northern California job position postings.
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve custom
In Vol 35 (2) we wrote about what we had learned as editors regarding case research, writing, and publishing in this journal.
Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder.
This case explores the costs and benefits of being a ride share driver as either a full or part-time job.
Diversity and inclusion are important topics for students to consider as part of their educational experience.
Building upon our past “From the Editor” articles that focused on cases in the classroom (Peters, Cellucci, and Ford, 2015; Cellucci, Peters, and Woodruff, 2015), the purpose of this ar
Team SōPOD, a student-lead business startup, was required to follow Lean Startup Methodologies and utilize the Business Model Canvas to validate their business idea.
Thus, for this issue, our “From the Editors” article focuses on points made during the workshops.
This case concerns a local entrepreneur’s decision to either expand his product line by reselling another company’s product, Nature Safe, or create a new product, Healthy Garden from a mix of Nat