Modes of Entry: The Best Choice for a Boutique Owner

Authors
Kristi M. Bockorny, Salvador G Villegas, Daniel Shannahan
Region
North America
Topic
Entrepreneurship
Strategy & General Management
Length
7 pages
Keywords
entrepreneurship
small business
new entry
Copyright Holder
Society for Case Research
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

This case study discusses the modes of entry for a small boutique owner in a small Midwest community. After Michelle realizes she wants a different career challenge, Michelle and Mark Waters explore the viability of opening their boutique. They are aware that there are several boutiques within their current market, each having its own identity. As a couple with a strong entrepreneurial spirit, they have the passion and drive to open their store. However, they are unsure what would be the most effective, economically viable, and successful model for their new business. This case study explores the initial analysis that this couple needs to conduct to help identify the best mode of entry into this industry. 

Learning Outcomes

In completing this case study, students should be able to:  

  1. Identify the tactics that are likely to be most effective in creating a loyal customer base for a new entry.
  2. Analyze the different modes of entry for a new entry.
  3. Evaluate the cost-benefit analysis of entering a specific business industry. 4. Create an opportunity analysis plan.