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Goodyear Tire and Rubber Company: Corporate Policies on Politics and Free Speech
In August 2020 – in the midst of a hotly contested U.S. presidential election – Donald J.
March 17, 2021 | Gulati, N.; Meruelo, A.; O’Rourke, J. S. (editor)
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Condé Nast: Bon Appétit and Accusations of Discrimination
On June 10, 2020, the editor-in-chief of Conde Nast magazine Bon Appétit resigned amid allegations of racial discrimination.
March 17, 2021 | Hallberg, W.; Higginbotham, R.; O’Rourke, J. S. (editor)
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Apple, Inc.: iPhone Data and Another FBI Investigation
After a terrorist attack at the Pensacola Naval Air Station, Apple received immense public pressure to comply with the FBI’s request to assist in unlocking the encrypted iPhone of the attacker.
March 16, 2021 | Gangemi, V.; Armstrong, R.; O’Rourke, J. S. (editor)
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American Airlines Group, Inc.: A Return to Profitability Amid a Pandemic
The Coronavirus / COVID-19 crisis of 2020 resulted government restrictions on travel, accompanied by a public loss of confidence in the safety of air transport, all of which led quickly to a decl
March 16, 2021 | Amsdell, A.; Kulkarni, N.; O’Rourke, J. S. (editor)
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The NBA and the Hong Kong Protests: Managing Reputation in a Multipolar World
In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.
March 16, 2021 | Brown, N.; Udall, C.; Thomas, E.; O’Rourke, J. S. (editor)
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Traveling Vineyard: Pivot to Virtual Selling
No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin
March 15, 2021 | Michael Rodriguez, PhD Campbell University
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Tina's Troubles
Tina was a student who received a grade of zero on the first assignment in a business law course.
January 19, 2021 | Suzanne Dieringer, The University of Tampa
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“Suit accuses CEO of taking $7M”
Neely Paul was intrigued by the newspaper headline (Underwood, 2006) that accused a local business CEO of embezzling $7 million.
January 19, 2021 | Perry Moore, Lipscomb University
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Managing nuances in performance reporting of a complex program
Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU).
January 19, 2021 | Te Wu, Montclair State University
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Will Northwest’s baggage be overweight?
Delta Air Lines (Delta) had just completed its acquisition of Northwest Airlines (Northwest) and would now start the integration process to become one airline.
January 19, 2021 | Ryan Torkelson, Luther College
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How Should McGraw-Hill Respond to Innovative Competitors that Threaten Its Market Dominance in the Digital Age?
The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.
January 19, 2021 | Jonathan S. Sales, Bentley University
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Entry into the Real Estate Game: A Series of Unfortunate Events
Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.
January 12, 2021 | David Rodriguez, Henderson State University
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The Global Reporting Initiative (GRI): Seeking Growth with Integrity
Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett
January 12, 2021 | Nicole Hutchinson, University of Windsor
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A Farmer’s Quest for a New Passion: To Grow “All Natural” Food by Aquaponics
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
January 12, 2021 | Oi Lin Cheung, Indiana University East
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Will the City of Davenport Take a Big Gamble?
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.
January 12, 2021 | Brittany Cord, Luther College
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Mr. Peanut, The Oldest Legume, Turns 100: How Much Longer Can This Centurion Survive?
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
January 12, 2021 | Jane Boyd Thomas, Winthrop University
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Fuel Cell Energy: Is China the Right Market?
This case involves a study of a potential market entry into China.
January 12, 2021 | Karen Koza, Western Connecticut State University
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A Family of Products: Setback or Comeback?
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.
January 12, 2021 | Minnette Bumpus, Bowie State University
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The Epic Battle of Protein Beverages
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
January 11, 2021 | Jonathan Ochoa, Purdue University Northwest
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DSEF-UNCG Entrepreneurial Marketing & Sales Prospecting Module
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
November 23, 2020 | Dr. James Boles
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