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Tastefully Simple: A New Recipe for Success

CAROLINE GLACKIN, Ph.D. Fayetteville State University
January 26, 2022
SKU:
BUS-008197
Topic: 
Strategy & General Management, Entrepreneurship
Length: 
10 pages
Keywords: 
woman-owned business, direct selling, #crisis management, company history, Sales, marketing, principles, processes, entreprenuership
Student Price: 
Free
Average rating: 
0

Tastfully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining revenues, and transition to a strong recovery.

Today this award-winning company features over 60 easy-to-prepare foods and home entertainment solutions and has thousands of direct selling consultants nationwide.

The case addresses the company’s history, sales and marketing, principles, and processes. Topics are suitable for discussion in marketing, strategy, and entrepreneurship classes.