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In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up.
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When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc.
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.
The public may punish public figures whose demonstrations appear disrespectful.
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy.
The following project was conducted in partnership with University of Detroit Mercy and Ford Community Corps.