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Teaching Notes
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
This descriptive case is a captivating story of Russia’s No.
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history.
This critical incident is about a strategic marketing decision.
Cyprus Airways was the national carrier of the Republic of Cyprus.
In 2012, a couple from Cyprus, Andreas and Elena Ioannou, faced the challenge of recovering their investment in the capital securities of Laiki Bank, the second largest bank in Cyprus.
“We cannot get new banks to join the LIBOR panel. This is unfortunate from my perspective.
In this decision case, students are asked to weigh the options before George Papandreou, newly elected president of Greece.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
In this decision case, the CEO of an insurance company located in the European Union is faced with a dilemma related to a breach of confidentiality on the part of a senior manager.
In 2008, the U.S. fell into the worst recession in decades and the Federal Reserve and the Federal Open Market Committee immediately began work to address the economic issues facing the nation.