Scholarly Articles

MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.

Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.

This critical incident describes a discrimination issue between an employee at a retail store and an angry customer.

Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.