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Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
This study compares learning outcomes, for an undergraduate statistics course, of traditional sections versus a section based on the Ignatian Pedagogy Paradigm (IPP section).
Healthcare providers (doctors, nurses, pharmacists, hospitals) contribute to the growth of an economy. In many cases, hospitals are the largest employers in their communities.
The Economy of Communion (EoC) is a worldwide entrepreneurial movement which sees the person, rather than profit, as the most important focus of business.
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize
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In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up.
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When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc.
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.
The public may punish public figures whose demonstrations appear disrespectful.
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.