Scholarly Articles

The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC).

On October 28, 2013, offensive lineman Jonathan Martin went missing from the Miami Dolphins training facility after being the subject of a prank in the cafeteria at dinnertime.

It’s never easy for an industry leader to turn its back on everything that had fueled its extraordinary success.

The music industry has long been a symbol of the damaging potential of the Internet.

Judi and Terry Paul, the founders and principal owners of Renaissance Learning (“RLRN”), were vocal in their objections of the potential sale of RLRN to Plato Learning, Inc. (“Plato”).

The Downtown Development Corporation (DDC) in Fletcher, NE was a non-profit organization that organized events in downtown Fletcher, a small community that underwent a downtown revitalization.

Nick Servies, the founder and owner of Scarlet Lane Brewing Company, was faced with a dilemma.

By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries.

This case primarily explores issues related to a multi-party, multi-faceted, escalating conflict that occurred at Trinity Classical Academy (TCA), a private, non-profit primary and secondary scho

In May 2013, the New Orleans Times-Picayune’s (T-P) executive management made the decision to print the newspaper three days a week and distribute the remaining news content digitally via a speci

This descriptive case provided an exercise for students to argue, under the applicable legal framework, whether the taxpayer’s purported business travel expenses using a recreational vehicle shou

Teakoe was relatively young, start-up tea manufacturer, located in Denver, Colorado.

A student in a Health Care Management course goes on a tirade by verbally criticizing the course and the way the course is taught.

Michael was uncertain whether a bike-share or rental program in any format was feasible on the ISU campus.

“Boycott Chipotle: My Farm is Not Dangerous” one blogger’s headline read (Schmidt 2014).

The CEO and major stockholder of MannKind, Inc., convinced his firm to develop an inhalable insulin, Afrezza and inhaler, Dreamboat to treat diabetes.

The Tacoma Art Museum was a regional, mid-sized museum in Western Washington dedicated to collecting and exhibiting Northwest art.

Rep. Frank Lucas was chair of the House Committee on Agriculture, the committee charged with overseeing the Supplemental Nutrition Assistance Program, or SNAP, commonly known as food stamps.

This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.

The economics of medicine was changing and Dr. Mike Waxman was wondering if his medical specialty group, KCPC, would survive.