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Bike-Share: A Bicycle Program For Campus

Sandeep Bhowmick, Dale L. Varble
November 1, 2015
North America
Strategy & General Management
13 pages
bike-share, sustainability, start-up, entrepreneur, grant
Student Price: 
$4.00 (€3.75)
Average rating: 

Michael was uncertain whether a bike-share or rental program in any format was feasible on the ISU campus. The director of the Institute for Community Sustainability had invited Michael Brown, director of the recreation center at Indiana State University (ISU), to apply for a grant of up to $6300 as initial start-up funds for a bike-share/rental program on the ISU campus. Michael knew that submitting a proposal for a grant essentially meant that he had committed to developing and operating a bike-share program on campus.

Learning Outcomes: 
  1. Critically analyze and delineate a decision-making process.
  2. Compare and contrast between outcomes of different strategic decisions.
  3. Analyze and interpret data to make effective decision-making.
  4. Synthesize and apply knowledge from different areas in marketing (or business) to solve a decision problem.