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This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
The Atlantic Coast Conference (ACC) faced a crisis.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so.
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009.
Joseph (Joe) Christopher was a dedicated and hardworking business professional who was a majority male over 50 year’s old and practiced honesty, integrity, and trust.
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a
Bill Smith was the long-time owner/operator/CEO of Measurement Equipment Supply Company, Inc.
This case involves an entrepreneurial company’s decision on whether to expand or not expand due to over-crowding issues at their current location.
Co-operation Ireland (COI) was founded in 1979 to advocate for peace and reconciliation between Northern Ireland and the Republic of Ireland.