Scholarly Articles

The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals.

To celebrate the legendary basketball player Michael Jordan’s induction into the Basketball Hall of Fame, the grocery store chain Jewel-Osco was considering an advertisement in a commemorative ed

This critical incident describes the social media response of some customers when they believed a Happy Meal’s Minion toy was saying the expletive, “What the f@#k?” In July of 2015, McDonald’s re

Sylvia Wright, owner of a local Hallmark card shop, had just read a newspaper article announcing the closing of another location in a neighboring county.

This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products.

The Fédération Internationale de Football Association (FIFA) focused on improvement of football (known as soccer in the U.S.) and organized international soccer competitions, including the World

Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products.

Dennis Chandler, the incoming president of the Blue Line Hockey Booster Club (BLC) faced a challenging situation.

In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress.

In this decision case, Gary Olnowich, vice president of operations at Linda Construction Company (LCC), considers a proposal from one of LCC’s biggest contractors for LCC to add a new division of

The lack of practical late-night dining options had been a huge void on the Cliffside campus, a smaller, residential campus of Northern University.

This descriptive case describes the journey of Skyline Exhibits, a worldwide market leader in the trade show display industry, as it created and launched a dramatic innovation in its industry.

Cummins Crosspoint Kinetics, a division of Cummins Crosspoint, the Cummins Engine distributor in Indianapolis, Indiana faced a thorny problem.

Koji managed two stores and an e-commerce site for a New York subsidiary of a Japanese apparel company. It designed and sold jeans and denim products in its own retail chain and online stores.

The CEO and major stockholder of MannKind, Inc., convinced his firm to develop an inhalable insulin, Afrezza and inhaler, Dreamboat to treat diabetes.

Jim Foster, Jr. (Doc) and his father Jim Foster, Sr. (Coach) opened the Selwyn Pub in June 1990.

The Next Big Thing?: Training Mask at a Crossroads is a decision point case facing Training Mask, a company that manufactures training masks for athletes for use in conditioning training.

Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 10

Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant.