How Can FIFA President Gianni Infantino Improve FIFA's Tarnished Image?
The Fédération Internationale de Football Association (FIFA) focused on improvement of football (known as soccer in the U.S.) and organized international soccer competitions, including the World Cup. Gianni Infantino, a member of the United European Football Association (UEFA) since 2000, was appointed as president of FIFA in 2016. Several high-ranking officials of FIFA had resigned following criminal allegations of fund misappropriation. FIFA had to clean up its organizational culture of corruption and regain the trust of the public, including sponsors Coca-Cola, Anheuser-Bush InBev, Visa, and McDonald’s. How could Infantino work to regain the trust of sponsors?
- Analyze the value of eliminating corruption in international brand management by working to restore the FIFA brand
- Identify options available to sponsors to comply with U.S. laws prohibiting corruption