Scholarly Articles

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.

This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.

This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.

This is the full preview of the Journal of Critical Incidents - Volume 15, Issue 1. Individual cases with the associated teaching notes can be found by searching the case title.

This is the full preview of the Journal of Case Studies - Volume 40, Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.

Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, t

Alix had considered her city’s downtown a gem and her investment in a hotel there a home run.

Boris Johnson, former mayor of London and Prime Minister of Great Britain, was a powerful even “rebellious” politician with seven children born to three wives and a mistress (Shone, 2022).

This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories.

Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials

Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute.

This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal.

This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area.

This Critical Incident requires that students identify and assess the various risks associated with a personal financial decision.

This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.

A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

Destiny or Fate: The GJCS and SCR Perfect Fit Stellern, M. Rockhurst University Joseph, J, Lemoyne College Craig Davis, Ohio University