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On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model.
In an environment where published public opinion can make or break a company, both individuals and organizations should be aware of what content is permissible in an online review, and what cross
John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements.
Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.
This assignment consists of a series of short online activities:
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.
On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na
On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.
Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship.
In principle, a business ought to thrive when its leaders make good plans (plans that provide for compensation greater than the risk implied in those plans), and its people bring those plans to f
This critical incident describes a business and legal dilemma faced by an executive of a franchised restaurant. The franchisee had received word that the franchisor was immediately terminat
At least 5,300 Wells Fargo Bank employees had created over 1.5 million deposit accounts and over 500,000 credit card accounts for Wells Fargo customers without the customers’ permission – many of