Components
TikTok and the Brave New World of Influencer Market
Submitted by Quinlan School of Business Loyola University Chicago
Podcast
November 14, 2019
Topic:
Ethics & Social Justice, Marketing & Sales
Keywords:
influencer marketing, influencers, sponsor posts, social media, instagram, qtalks, q talks, q-talks, podcast, tiktok
Area of Study:
Business and Management
Target Audience:
Faculty/Researchers, Graduate Students, Undergraduate Students, Executive Education
Price:
Free
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant Professor of Marketing, Jenna Drenten and Molly Tullis who is a senior digital strategist at Ketchum.