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Spirit Airlines: Could Promotional Exposure Go Too Far
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a
| Dr. Bradley W. Brooks, Queens University of Charlotte
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Winds of Change at Measurement Equipment Supply Company
Bill Smith was the long-time owner/operator/CEO of Measurement Equipment Supply Company, Inc.
| Orneita Burton, Abilene Christian University
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Beans N’ Cream Coffeehouse…And More?
This case involves an entrepreneurial company’s decision on whether to expand or not expand due to over-crowding issues at their current location.
| Darlene Jaffke, DBA, Lake Forest College
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An International Social-Marketing Strategy For A Non-Profit Organization: Determining The Path For Continued Success?
Co-operation Ireland (COI) was founded in 1979 to advocate for peace and reconciliation between Northern Ireland and the Republic of Ireland.
| Enda McGovern, Ph.D., Sacred Heart University
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