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Peter Lycurgus had an opportunity to invest in Eyefluence, a start-up venture whose eye-tracking technology allowed individuals to operate digitally controlled devices through eye movements.

This case explores the challenges and controversies surrounding the energy-intensive process of cryptocurrency mining and its adverse environmental effects.

Reviewers play a fundamental role in the process of scholarship, but challenges are inherent along the road to possible publication.

Faculty using cases in the classroom want to find the best ways to engage students in critical thinking and problem-solving. Selecting cases to use is an important part of the process.

This study examines character development within the field of case writing. An overview theory on characters within cases is provided.

This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.

Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa

Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.

Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.

This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.

Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, t

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family

Ignatian Pedagogy has not merely survived, but thrived over its 400-plus years of history.

This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives.

Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.

Hooters, America’s first and most influential breastaurant chain (a restaurant with waitresses in revealing uniforms), had endured – but also embraced – criticisms of its image for decades.

In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019.