Nigeria’s White Models Ban in Advertising: Economic Empowerment or Cultural Exclusion?

In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022). From a learning perspective, this critical incident puts the students in a decision-making role of judging if this was the best decision given the current situation of the country with respect to advertising space. It illustrates what those at the helm of affairs experience in attempt to strike a balance between economic growth through promotion of local talent via advertising and government regulation. The decision point in this critical incident is designed to be used in an introduction to advertising or public relations course for aspects of the course that deal with advertising regulation and ethics, and public policy related issues.