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Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
This descriptive case is a captivating story of Russia’s No.
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history.
John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.
FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization stri
The journey toward sustainability is a difficult process for a university given the complex requirements necessary for becoming sustainable.
Universities have a role in changing mindsets toward sustainable development through education, research, and extension work.
As the “trendsetter in education,” the experiments and experiences of Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST) already show it to be an exceptional model of education, inno
The current trend of prescribing and enforcing ethical business constructs, models, and frameworks developed in and by the Global North has become a new form of paternalistic colonizing of the Gl
Upland degradation has been a growing concern in the Philippines in the wake of extensive logging and clearing in the 1970s–1980s.
Andy Mattingly, Chief Operating Officer of the FORUM Credit Union, has been tasked with the responsibility of developing a program to attract more First-Time Homebuyers (FTHB) to choose FORUM as
Jim Foster, the owner of the Selwyn Pub in Charlotte, NC, had just been forced to cut down a signature element of his successful Pub, a 100 plus year-old tree in the middle of his outdoor patio.
Singpoli CEO Kin Hui had acquired a choice property in Pasadena, California, on which he designed a brand new boutique hotel.
Building brand equity can be a demanding task even in the most ideal circumstances.
On September 16, 2015, the Wall Street Journal reported that General Motors (GM) and US federal prosecutors had reached a criminal settlement in a case involving GM’s handling of an ignition-swit
Mike Wilson, accountant for Southern Hospitality Inn hotel, was pulling together the projected costs and lost operating revenues of the hotel and the adjoining restaurant, Bridgeton Kitchen, for
Valve Corp has become one of the most successful entertainment and technology firms in the world in terms of firm performance and innovativeness.