Scholarly Articles

Building brand equity can be a demanding task even in the most ideal circumstances.

On September 16, 2015, the Wall Street Journal reported that General Motors (GM) and US federal prosecutors had reached a criminal settlement in a case involving GM’s handling of an ignition-swit

Mike Wilson, accountant for Southern Hospitality Inn hotel, was pulling together the projected costs and lost operating revenues of the hotel and the adjoining restaurant, Bridgeton Kitchen, for

Valve Corp has become one of the most successful entertainment and technology firms in the world in terms of firm performance and innovativeness.

Ben was eager to get started on his new assignment for Northflow Solutions, Inc. His direct supervisor, Monica, had given him all of the details necessary, and he had reviewed the entire file.

Robin Beemer, the owner-operator of a small beauty salon in the small town of Evart, Michigan, frequently agonizes over how to improve the profitability of her salon.

Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation.

Following several years of declining revenues and profits, in 2011 Sears began to hive off its business divisions.

Following Mexican President Carlos de Gortari Salinas’ late 1980’s trade liberalization policies, that ignited an onslaught of foreign direct investment and ultimately lead to the passage of NAFT

In this decision case, students are asked to grasp the magnitude and scope of the global refugee crisis. Pope Francis has identified the crisis as the worst crisis facing humanity since WWII.

Victaulic Company (“Victaulic”) is a privately-owned, third generation, American family business. The company makes mechanical pipe-fittings especially for heating and cooling systems.

Lucelia was a retired teacher who bought a farm in early 2006 with her savings, after 30 years as a Biology teacher for children aged 11 to 18.

Mark Quinn had big dreams for Agrowtopia. What started out as a class project had slowly evolved into a small university urban farm.

John fell while trimming trees, requiring shoulder surgery. The physician ordered physical therapy (PT) and occupational therapy (OT) as John could not work.

The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs

The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC).

Larry, a resident of Jefferson County, Alabama, was bemoaning the minimum charges on his latest water bill in a phone conversation with his sister, Margaret.

Betsy DeVos barely was confirmed as Secretary of Education with Vice President Pence casting the tie-breaking vote. She knew she had to address the contentious Title IX issue.

Heidi, an MBA student who is only a couple of weeks into her new job as City Treasurer, was asked to be on the city’s negotiation team that would negotiate the new contract with the local firefig

In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential e