Scholarly Articles

This case takes the reader on the frustrating journey of a resident of a local government tired of the relentless annual sewer fee increases.

Kirk Komick had co-owned the Rochester Hotel and Leland House boutique lodging properties in Durango, Colorado for 25 years.

This case study describes several factors that contributed to the demise of Silicon Valley Bank. The bank took on substantial risks and did not take the necessary precautions to hedge those risks.

As Bob Taylor looked out the airplane’s window at Yaoundé, Cameroon, he reflected on all the changes in the company, Taylor Guitars, since it was founded.

In mid-2023, competitor brands of electric vehicles (EVs) were collaborating with the dominant brand Tesla, just months after Tesla had created upheaval in the market.

In the fall of 2022, Ghana’s Agriculture minister, Owusu Afriyie Akoto (“Akoto”), had a major decision to make.

In 2017, Charlotte Valeur, a respected global leader and champion of boardroom diversity, was diagnosed with autism spectrum disorder (ASD).

The year 2020 was arguably one of the most unprecedented years in recent history with a global pandemic that killed millions, alongside a long overdue racial reckoning.

Dabo Swinney had embraced the types of challenges that many football coaches avoided.

In Vermont, at the start of the COVID-19 pandemic, restaurants and bars were closed for business for a short period and afterwards had to limit their services to curbside pickup and/or outdoor dini

Peter Lycurgus had an opportunity to invest in Eyefluence, a start-up venture whose eye-tracking technology allowed individuals to operate digitally controlled devices through eye movements.

Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.