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This case involves a study of a potential market entry into China.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1
After looking at another disappointing quarterly report for new accounts, Patty, the V.P. of Retail Banking for Second Peak Bank, was convinced that immediate action needed to be taken.
This critical incident is about self-imposed reputational crisis because of a controversial Facebook post by Shannon Reilly, who owned and operated Magnolia Bistro.
This decision-based critical incident describes Karl Gibson’s worry about how to prevent theft and other fraud at International Retail, LLC (IR).
This critical incident deals with crisis management and stakeholder management at a large egg producing company that is in the throes of an emergency.
In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years.
Mountainside State University was undertaking a large change project: the replacement of the Learning Management System (LMS) for the university.
This incident reviews the costs and benefits of a decision to consider installing solar panels to supplement or replace electricity provided by the power company.
This critical incident uses the backdrop of a community foundation’s investment committee to explore the dynamics between traditional investment theory and behavioral finance.
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This incident is a decision critical incident covering the valuation of Tesla, based on the market perception and the fundamentals.
Babcock Hall Dairy Plant and Store is part of the Food Science Department of the University of Wisconsin-Madison (UW).
This critical incident describes an ethical dilemma faced by a co-owner of a craft brewery.
This critical incident is about Erin Jewell who owned and operated MD Cosmetics, a cosmetic medical spa in Williston, Vermont.
On September 10, 2017, as Hurricane Irma moved toward Florida, one Tesla owner with a 60wKh battery capacity phoned in to ask if Tesla would grant him the battery power equal to a 75wKh model.
A significant number of students in an online, undergraduate business course apparently copied portions of published instructional material into papers they had written after playing a webbased s
The creation of YouTube in 2005 and development of Let’s Play videos transformed the video gaming experience.