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This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack.
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
This critical incident is about Amir Shedyak, a supermarket Customer Service Leader, who was fired from Hannaford Supermarket by Store Manager Rolland Tessier for violating Hannaford’s safety pol
This decision-based critical incident describes Jorge’s concern about how to deal with the double bind of customer backlash caused by charging large deposits for propane tanks while facing a seve
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
Following reports of forced labor in its supply chain, fast fashion merchandiser H&M stopped sourcing cotton from China’s Xinjiang region, the site of alleged genocide.
The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family
For $500 million annually, Facebook contracts Accenture PLC to moderate content that violates its Terms of Service and is not caught by artificial intelligence.
In February 2021, Storm Uri devastated an unprepared Texas which resulted in mass power outages across the state.
Robinhood, an online trading platform, has revolutionized the trading industry by the incorporation of payment for order flow (PFOF).
Starbucks Corporation is facing a dilemma with a group of employees in Buffalo, New York attempting to form a union in response to compensation and working conditions.
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.
Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.
Kristen earned a good reputation as a hairdresser in Cambridge City, Indiana, because of her high professionalism and dedication to her career.
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.
Two students requested their oral presentations in an Economics class be rescheduled for another day.
Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact.