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MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.
This critical incident describes a discrimination issue between an employee at a retail store and an angry customer.
Amy’s Bread first opened in a tiny combined wholesale and production location in Hell’s Kitchen in 1992.
The ENGINO case presents a decision situation. ENGINO was a small company based in Cyprus. The company produced educational construction toys.
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap.
In response to the financial crisis of 2007-2008 and the resulting changes in loan criteria by the U.S.
The Atlantic Coast Conference (ACC) faced a crisis.
After several years as a sales representative, Todd was promoted to zone sales manager.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
Located on the northeast shores of Lake Huron, the small town of Rogers City continues to face challenges with economic development to the area.
In February 2013, DC announced a special anthology of Superman stories that would be cowritten by Orson Scott Card, who had actively spoken out against gay marriage.
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so.
This descriptive case detailing a consumer's ordeal with AT&T culminating in a change to another service provider gives an opportunity to discuss cost of quality in terms of a service industr
This decision oriented case illustrates the critical abilities needed for starting and developing a small business.
This decision case gives students an opportunity to think about communication needs related to an organization’s recovery from a crisis created by a flood.
Roger Redford was intrigued by a story he had just seen on TV about a horse trainer who routinely abused horses to enhance their performance in the show ring.
This case reports, in his own words, the experiences of Javier, a 22 year-old factory worker, reflecting on three separate interpersonal incidents occurring within the past year at his job in a f