Scholarly Articles

Strings for Hope was started by a woman who discovered food insecurity in her middle-class community.

Dwelling House Savings and Loans (DHSL) was dealing with the aftermath of the financial crisis that hit the Hill District community.

The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.

The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.

Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.

After a terrorist attack at the Pensacola Naval Air Station, Apple received immense public pressure to comply with the FBI’s request to assist in unlocking the encrypted iPhone of the attacker.

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

One of the most significant challenges educators face is making material relevant to students.

Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.

Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.

Our world changes around each person, each business, each community, each nation, each region of the world.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s