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The CEO of 23andMe started the firm in 2006 to sell saliva test kits with ancestry and health related genetic reports direct to customers (DTC).
Heidi, an MBA student who is only a couple of weeks into her new job as City Treasurer, was asked to be on the city’s negotiation team that would negotiate the new contract with the local firefig
In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential e
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve custom
In Vol 35 (2) we wrote about what we had learned as editors regarding case research, writing, and publishing in this journal.
In Vol 35 (2) we wrote about what we had learned as editors regarding case research, writing, and publishing in this journal.
Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder.
This decision case describes the challenge facing Isaac, the general manager of Automotive Expert, an auto parts chain with stores scattered throughout the state of Ohio.
The strategic decision of Home Box Office (HBO) to launch HBO NOW placed the company into direct competition with established, online digital streaming enterprises such as Netflix, Hulu, and Amaz
Avani Davda, the CEO of Tata-Starbucks, had to make major decisions soon on product positioning and building a strong consumer base.
Cyprus Airways was the national carrier of the Republic of Cyprus.
It’s never easy for an industry leader to turn its back on everything that had fueled its extraordinary success.
The music industry has long been a symbol of the damaging potential of the Internet.
Shannon was diagnosed with Type 1 diabetes at 9 years old.
Judi and Terry Paul, the founders and principal owners of Renaissance Learning (“RLRN”), were vocal in their objections of the potential sale of RLRN to Plato Learning, Inc. (“Plato”).
This case discusses Boswellness, a Vermont-based company that distilled, packaged, and distributed organic frankincense and myrrh products.
The beauty of the data-driven application is that the data already exists! There should be no need for data entry, data validation, or for the storing of new data.
Diversity and inclusion are important topics for students to consider as part of their educational experience.
The Downtown Development Corporation (DDC) in Fletcher, NE was a non-profit organization that organized events in downtown Fletcher, a small community that underwent a downtown revitalization.
Surveillance video released to the public shows the CEO of Centerplate Inc., Des Hague, kicking a dog in the elevator of an upscale Vancouver Hotel.