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Mike Kramer, the CEO of HaylioMed, led his small technology firm for over a decade, during which time it had become the market leader in the provision of a complex Enterprise Software System for
This case study introduces Perry Pallet, a small pallet manufacturer created to pursue sustainability within an industry that was going through a rapid sustainability-related transformation.
Trevor, a recent MBA graduate, was able to secure promising interviews with two companies. Following his interview with the first company, Trevor was offered a job.
Sylvia Wright, owner of a local Hallmark card shop, had just read a newspaper article announcing the closing of another location in a neighboring county.
Groupon, Inc.’s growth had been spectacular, and in less than three years after its founding, it was ready to make its initial public offering (IPO).
Gary and Darla Beggs, after long, professional tenures in large corporations, decided to become business owners.
This decision-oriented critical incident addresses potential legal and marketing conflicts in the restaurant industry based on claims of superior food or of inferior competitor products.
The Fédération Internationale de Football Association (FIFA) focused on improvement of football (known as soccer in the U.S.) and organized international soccer competitions, including the World
Country Crock spread (a butter substitute made by Unilever) had changed its recipe to meet increasing consumer pressures for healthy food products.
This descriptive critical incident is based upon a real life situation encountered by the author.
Dennis Chandler, the incoming president of the Blue Line Hockey Booster Club (BLC) faced a challenging situation.
The critical incident stems from a contract dispute between actor Evan Rachel Wood and film producer 10 Things I Hate, LLC, concerning the film 10 Things I Hate About Life.
“We cannot get new banks to join the LIBOR panel. This is unfortunate from my perspective.
This descriptive critical incident describes the events and resulting tragic consequences of Dr.
The idea for TrintMe was born at an alumni meeting in California when one of VS Joshi’s former classmates wondered why he had never asked her out while at College.
In September of 2016, Heather Bresch, the Chief Executive Officer of Mylan, was called to testify before the House Oversight and Government Reform Committee, part of the U. S. Congress.
It was budget time and Maria, the CEO of the YWCA of White Plains and Central Westchester (YW), was once again facing the issue of how she was going to explain declining revenue numbers and negat
Café Britt, Costa Rica’s leading provider of gourmet coffee, chocolates, and gifts has been on the verge of a second round of growth.
This industry note briefly traces the history of the beauty industry; overviews the world market through the industry’s four segments (bath and shower, hand & body, cosmetics, and fragrances)
In this decision case, Gary Olnowich, vice president of operations at Linda Construction Company (LCC), considers a proposal from one of LCC’s biggest contractors for LCC to add a new division of